You know, behind your back…
What do they think of your product or your sales pitch or your speech? What do they think of your new shirt or your new friend?
Hint: You will not find out by searching for yourself on Twitter or Facebook. You will not find out by eavesdropping in the lounge, either. Or by reading the reviews.
Sure, you will hear what people say when they have an audience, you will hear condensed, pointed, witty comments, but no, you will not hear what they really think. All you will do is bring yourself down and strengthen the resistance.
No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behaviour? Can you make them smile?
The same is true for the armchair critics (amateur and professional) that have a megaphone they are using to criticise you.
Don’t listen to what they say (well okay do listen) but it is what they actually do that really tells you what they think.