Under promise and over deliver is an old cliché in business that smart entrepreneurs do. This was relevant during the time when there was less competition. But in today’s crowded market, that’s a one way ticket to oblivion. If you want to achieve extreme success for your business, you must reach for the extraordinary.
Under promising does not get our attention. Boring promises are hardly worth making.
Innovative companies like Apple, Facebook and other entrepreneurs who are pushing boundaries came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competitors? It wasn’t through larger marketing budgets. It was because they kept their promises. Not just any promises, but HUGE ambitious promises. In fact, these companies overpromised to lure customers in—and then over-delivered to keep them.
Just because it’s only four words doesn’t mean it’s easy.