Struggling with getting your startup to grow, wrestling with getting sales, wrestling with a project or a problem, the likeliest reason to give up is the belief that it can’t be done. What’s the point of persevering if it’s actually impossible to succeed?
“It can’t be done,” we say, throwing up our hands in the air. No “I can’t do it,” or “It’s not worth my time,” but “It can’t be done.”
In the year after Bruce Fordyce broke the comrade marathon record, the record was broken again and again by other runners after him. Once people realised it could be done, it wasn’t an impossible task any longer.
And that’s why there’s a flood of tablets on the market, many from companies that had what they needed to build the first one, but didn’t until Apple showed them the way.
Two things you might take away from this:
First: there’s solace in finding someone who has done it before, whatever “it” is you’re trying to do. Knowing that it’s possible and studying how it was done can’t help but increase the chances you’ll stick it out.
Second: huge value accrues to the few able to actually do a thing for the very first time.
Break the record, others will follow. Great value is in the first mover advantage. Don’t give up, you are on the right track