We don’t have great schools, principally because we have good schools. We don’t have great government, principally because we have good government. Few people attain great lives, in large part because it is just so easy to settle for a good life. The vast majority of companies never become great, precisely because the vast majority become quite good — and that is their main problem.
Truly great companies, for the most part, have always been great. And the vast majority of good companies remain just that — good, but not great. This observation planted the seed of a question that became the basis of my new book, Good to Great: Why Some Companies Make the Leap…And other’s Don’t, Namely “Can a good company become a great company and If so, how?” Or is the disease of “just being good” incurable?
Greatness is a choice. That’s not good news but great news.