#GEW2014 Monday: Build Remarkable Products

As part of the Global Entrepreneurship Week 2014 (GEW) I would like to share my 2014 thoughts on entrepreneurship. I will be posting one thought each day as part of celebrating of entrepreneurship for the week: Monday Thought: Build Remarkable Products What matters more: shouting from the rooftops about our products, or actually building products and…

Waiting

The late Gen X’ers and Millennials have never really had to do much of it. In fact, they cringe at the thought of it waiting. Thanks to fast food retailers, Gautrain express trains, get to the point in 140 characters on twitter, and supermarket “10 items or less” checkout counters (just to name a few), we have…

What People Want

What do customers, friends, the socially networked, users, neighbors, classmates, servers, administrators, employees... maybe even brands... want? - notice me - like me - touch me (connect with me) - do what I say - miss me if I'm gone

Everyone and no one

Two things are always not true: Everyone likes this. No one likes this. Sorry. If you try to please everyone, the few you don't please will either ruin your day or ruin your sense of what sort of product you should make. And if you believe the critic who insists that no one is going…

The two problems

The first problem is the problem. The second problem is your inability to admit the problem, talk about the problem and ask for help in solving the problem. The first problem is that your customer service is lousy, you are an alcoholic, your products are boring, you don't treat your employees well. None of those…

No one ever bought anything in an elevator

The purpose of an elevator pitch is not to close the sale. The goal is not even to give a short, accurate, Wikipedia-standard description of you or your project. And the idea of using vacuous, vague words to craft a bland mission statement is dumb. No, the purpose of an elevator pitch is to describe…

Can’t Top This

Getting someone to switch is really difficult. Getting someone to switch because you offer more of what they were looking for when they choose the one they have now is essentially impossible. For starters, they are probably not looking for more. And beyond that, they would need to admit that they were wrong for not…

The Two Ways To Get Married

The Interruption Marketer buys an extremely expensive suit. New shoes. Fashionable accessories. Then, working with the best databases and marketing strategists, selects the demographically ideal singles bar. Walking into the singles bar, the Interruption Marketer marches up to the nearest person and proposes marriage. If turned down, the Marketer repeats this process on every person…

Connected

There are tens of thousands of businesses making many millions a year in profits that still haven’t ever heard of twitter, blogs or facebook. Are they all wrong? Have they missed out or is the joke really on us? They do business through personal relationships, by delivering great customer service and it’s working for them.…

The Start-Up Revolution Thank You

Firstly all praise goes GOD for making the book and the book launch happen. To all the revolutionaries: Thank you very much for joining us at The Start-Up Revolution book launch in Pretoria. It was an honor to have you in attendance. I understand that you have many obligations, and I appreciate your taking time…