Art and Love


I don’t love you because of what you do. I love you. I’m committed. Now that this is settled, what are you going to do?

Love is a commitment to a person, not that person’s behaviour.

This commitment to the bumpy journey is stressful for people raised in an industrial economy, where everything appears to be for sale, where grades and feedback and sales and raises and job security and Twitter followers are driven by the quid pro quo of “do this/get that.”

But if you are going to be loved anyway, your behaviour does not have to be driven by your yearning for an outcome; it can be driven by something deeper.

And this prospect is frightening, because it means you cannot measure the outcome while you are planning and executing your art, and it requires you to commit to your actions, separate from any attachment you might have to what might happen next.

Art, innovation and work that matters is a commitment to a process and to a direction and to generosity, not to a result.

When we make art, innovation and work that matters without attachment, we are approaching doing unique work that touches.

What would you do if you knew that I will still love you even if you failed?

That I will love you “not because” but I will love you “despite everything.”

Now that you know, just go and do your art, do work that matters.

The road to innovation will always exist despite the many times we fail.


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