Design That Matters: Pop-Up Store That Looks Like A Giant Shoebox

Adidas Store

We can think of few better ways to market a pop-up store for shoes than to build one that looks like a gigantic shoebox and that is exactly what German brand Adidas did.

The attention-grabbing exterior of the store is a large-scale replica of the famous brand’s bright blue shoebox from its “Adidas Originals” range, complete with a sizing label and over-sized laces peeking out from underneath the askew lid.

This unusual temporary building also housed this fun installation that creates mini-movies of visitors floating in mid-air.

adidas_stansmith_shoebox_pop-up_shop_london_Jan_2014 amsterdam-730x485

Maybe you should design your offerings so that customers want to be part of your journey.


About Roche Mamabolo

Entrepreneur, Author, Dad. Passionate about Innovation and Creativity, Books, Poetry, Traveling, Theatre, Art, Music.
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