Design That Matters: Pop-Up Store That Looks Like A Giant Shoebox

Adidas Store

We can think of few better ways to market a pop-up store for shoes than to build one that looks like a gigantic shoebox and that is exactly what German brand Adidas did.

The attention-grabbing exterior of the store is a large-scale replica of the famous brand’s bright blue shoebox from its “Adidas Originals” range, complete with a sizing label and over-sized laces peeking out from underneath the askew lid.

This unusual temporary building also housed this fun installation that creates mini-movies of visitors floating in mid-air.

adidas_stansmith_shoebox_pop-up_shop_london_Jan_2014 amsterdam-730x485

Maybe you should design your offerings so that customers want to be part of your journey.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s