Back to my definition:
Art is a personal gift that changes the recipient.
An artist is an individual who creates art. The more people you change, the more you change them, the more effective your art is.
Art is not related to craft, except to the extent that the craft helps deliver the change. Technical skill might be a helpful component in making art, but it’s certainly not required. Art doesn’t have to be decorative; it can be useful as long as the use causes change.
Art is certainly not limited to painting or sculpture or songwriting. If there is no change, there is no art. If no one experiences it, there can be no change. By definition, art is human. A machine can’t create art, because the intent matters. It’s much more likely to be art if you do it on purpose.
The second person to install a urinal was not an artist; he was a plumber.
Art is the product of emotional labor. If it’s easy and risk free, it’s unlikely that it’s art.
The last element that makes it art is that it’s a gift. You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art. There’s always a gift intent on the part of the artist.
Organisations use human-created art all the time. The design of the iPhone is art. It changes the way some people feel. It changes the way they use the device. It changes the way they communicate. And there is a gift as well.
People who see the iPhone but don’t buy one still receive the gift. An ugly iPhone would cost as much as the beautiful one. The beautiful part is the free prize inside, the bonus, the gift to us from the artist who designed it.
A business that is not innovating is not creating art.