Unleashing The IdeaVirus: We Used To Make Food And Stuff. Now We Make Ideas.

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Here are some astonishing facts you should think about long and hard on your way to work (or school):

Twenty years ago, the top 100 companies in the Fortune 500 either mined something out of the ground or turned a natural resource (iron ore or oil) into something you could hold.

Today, fewer than half of the companies on the list do that. The rest make unseemly profits by trafficking in ideas.

In 1998, there were 30,000 new musical CDs published (new ideas created through songs), including one from the Pope (his, which I like a lot, features a little rap, a little techno and a lot of worldbeats).

Recently a friend posted on his facebook page the top five most valuable companies in the world according to NASDAQ. All the top five (Apple, Microsoft, Google, Amazon and Facebook) are ideas driven companies.

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Only 1% of the company’s value is due to actual unique stuff that you cannot get anywhere else. A great programmer is worth 10,000 times more than an average one. Why? Because of the quality of her ideas.

The important takeaway is this:

Ideas are not a sideshow that make our factory a little more valuable. Our factory is a sideshow that makes our ideas a little more valuable!

Ideas are the currency of the world

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