Half the time I get people asking where to start, the step by step procedure on how to start a business. Once a person asks those questions, they want to comply, they want the easy route to follow. They mean well because to them they don’t want to repeat mistakes that someone else may have gone through or re-invent the wheel when it could be easier to purchase or learn from the existing wheel.
If you are going to be creative, to come up with new things, the first thing to do it to start with a blank sheet and draw your own map. This is where the art of being an entrepreneur comes into play.
Being an entrepreneur is like being an artist. For you to be creative all you need is a blank sheet and a brush. There is no map, you draw your own map. You write your own narrative.
The step by step question refers to science of being an entrepreneur. The challenge is to fuse the two (science and art) to create something magical, something new, innovative and sustainable.
Don’t limit your entrepreneurship journey to the question of science, but consider writing your own story. That is what makes being an entrepreneur fun- its more fun to write your own rules than to follow others. You hold the pen in your hand, write your story…
Please stop waiting for a map. We reward those who draw maps, not those who follow them.
People pick up business books looking for a map. They pay attention in school because they want certainty: the certainty of good marks, a good job, a good career.
We transformed school from a place of inquiry into a facility optimised for meeting standards. This is something the industrial age taught us, that there are answers and that you need the answers in order to succeed. Memorise enough answers and you are set.
The connection economy asks you to turn all of that upside down, to not want or need or seek a map. Your instinct to search for a sinecure (that thing that was a safety zone and is now merely a comfort zone) is proof that you have been brainwashed.
The brainwashing is subtle: It doesn’t change our basic human need for safety. In fact, it uses that need to convince us that the safe place (the comfort zone) is the place where we do what we know and do what we are told.
Whenever you feel the pull toward compliance and obedience, feel it for what it is – a reminder of the way you have been trained, not a sensible or rational approach to the opportunity in front of you.
So here is a blog that instead of giving you a map (which business schools are supposed to do), refuses to.
The most rational thing to do is the irrational work of being innovatiove, . Seek out questions, not answers.