It’s not easy. It’s hard to get straighter than straight.
Over time, processes that seek to decrease entropy and create order are valued, but improving them gets more difficult as well. If you’re seeking to make the organised more organised, it’s a tough row to hoe.
Far easier and more productive to create productive chaos, to interrupt, re-create, produce, invent and redefine.
Don’t get into business to compete with existing competitors, this is tantamount to trying to create a straighter ruler, get into business to disrupt the status-quo.
Don’t get into business for incremental reasons, get in to create new industries and new markets.