(You might be as well).
The market is not always right. It’s merely the market.
Mass appeal is not always better than doing something that matters.
Increasing shareholder value is not the primary purpose of a company.
News with a lot of clicks is not always important news.
Selling out to get popular is selling yourself short.
Lowering the price at the expense of sustainability is a fool’s game.
Only producing tools that don’t need an instruction manual takes power away from those prepared to learn how to use powerful tools. And it’s okay to write a book that some people won’t finish, or a video that some don’t understand.
Giving people what they want is not always what they want.
Curators create value. We need more curators, and not from the usual places.
Creating and reinforcing cultural standards and institutions that elevate us is more urgent than ever.
We write history about people who were brave enough to lead, not those that figured out how to fit in the crowd.
Elites are not defined by birth or wealth, they are people with a project, individuals who want to do work they believe in, folks seeking to make an impact.
Averaging down everything we do so that it becomes cheap and banal and palatable to all is a hollow and useless goal.
Are you creating elites? Is your business creating elites?
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.