Its not what you say, but how you say it…
Consider these two statements:
‘Hey, dont you see the rubbish bin is full!’
‘It would be really great if you could empty the rubbish bin, honey’
C’est le ton qui fait la musique: its not what you say, but how you say it. If a message is communicated in different ways, it will also be received in different ways. In psychologists’ jargon, this technique is called framing.
We react differently to identical situations, depending on how they are presented. In the 1980s Kahneman conducted as survey in which he put forward two options for an epidemic-control strategy. The lives of 600 people were at stake, they told participants to the survey:
– Option A: Saves 200 lives
– Option B: Offers 33% chance that all 600 people will survive and a 66% chance that no one will survive.
Although options A and B were the same (with…
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