“You can buy this from anyone, and we are anyone”

liza-comment-1-you-and-everyone-else

That is not going to get you very far when you sell stuff, raise money, look for a job and your skills or services can be found from anyone.

If your skills can be found anywhere, anytime and anyhow from anyone, you are fitting in and ultimately invisible.

What if instead, you created a reputation as the person or business that can honestly say, “you can’t get this from anyone but me?”

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