When I’m invited to give talks, I usually talk about the hardships and mistakes I made on my entrepreneurship journey and provide several tips and tricks to avoid them. The following are some of the most important lessons I learned in business.
The most powerful philosophy of marketing I have heard is from my hero Seth Godin, and I think it can be summed up as this:
You will know when you are on to something special, because people will love it so much they will tell everyone.
If people are not telling their friends about it yet, don’t waste time marketing it. Instead, keep improving until they are.
How can you apply this to your business, product, or service?
Seth Wrote: “Sell one. Find one person who trusts you and sell him a copy. Does he love it? Is he excited enough to tell ten friends because it helps them, not because it helps you? If not, you must stop what you’re doing and start over.”
This is encouraging, because in the past it felt like the only way to do effective marketing was to spend a lot of money on mass-media advertising.
The goal is to create something absolutely remarkable, until customer word-of-mouth generates a buzz.
And that’s only limited by your creativity and persistence, not budget.
If it is not wow, if it is not a purple cow, not remarkable (worth marking a remark about), then don’t market it, improve it.