Being an analytical learning-addict, I can’t help but distill some lessons from this “Guy Starts Dance Party” video I saw from Derek Sivers’s TED Talk. I would really like to hear your thoughts, too. First, let’s watch:
You can’t help but smile. First at the guy, then at the reaction. It’s so fun!
For anyone interested in starting a movement, or hoping others start a movement around your company/mission/music, how can we describe what we see here?
- The leader has to be doing it for his own sake – not trying to start anything.
- He has the guts to look a little ridiculous (stand out, not fit in, be weird), and not care. Most are too shy to stand out like that.
- He is so clearly having fun that others think, “He’s having more fun than me. Maybe I should join in.” (the tribe, the elites, the weirdos)
- What he’s doing is so simple, it’s almost instructional. Even if you usually don’t, you could do that.
- The turning point is when he gets one follower. Following the leader, and also clearly having fun doing it.
- But maybe they are just two freaks? Hmm… better not get involved yet. Tempting, though. Wait and watch.
- It’s important that they were very public – seen by everyone. Movements need to be visible.
- Now comes the second follower. It’s almost a crowd. If you were to join in now, you wouldn’t be a freak. Hmm… maybe?
- The tipping point is the next two people that jump in. Now it’s a crowd!
- Three more jump in immediately. Momentum! It’s a movement! No reason not to. Let’s go!
- Every adventurous person in the crowd jumps in.
- Finally, every non-adventurous person in the crowd jumps in, because they would be ridiculed if they don’t.
So if you wanted to make a movement, what lessons would you take from this?
If you want to be a starter, have the guts to stand out. Make your actions easy to imitate. Fun to follow. Attract attention. Show everyone what you’re doing.
- If you find a lone weirdo doing something great, something that matters, have the guts to follow him/her. You will also stand out, but you are serving one of the most important roles in making this a movement. Show everyone how to follow.
- Found something cool that only a few weirdos are doing? Get some friends and say, “Let’s go!” Jump in.
- (… what else? …)
Movements are important in business because they form a basis for your business and what it offers. If you products don’t have a movement supporting it, it becomes difficult to market them.