First, let’s understand that if you work every day at a company that makes money by producing something, then you cannot afford to blow that up. You cannot afford to say, “We are going to stop making the Ford Figo.” You cannot afford to say, “We don’t do Outsurance Life insurance anymore. It is what we make all our money on, but we stopped.” That is the engine that pays for all the innovation that you are going to have to do.
My view is:
Just don’t expect people to innovate, because they won’t. They are not rewarded for innovating. They don’t have time to innovate. Innovation just is not around the corner for them, not the big-time disruptive innovation that I’m referring to anyway.
In fact, the big-time disruptive innovation would lead to failure in other aspects of the business resulting in them losing their jobs. In most companies there are strong incentives not to innovate.
What you need to do is isolate some people. Put them in an office across the street…Leave them alone and only reward them for failing because if you can create that environment, where there is time pressure and intellectual pressure but there is not that push-push-push from the boss, then and only then is it likely that they will do the kind of work that they do at startups, which is to innovate and disrupt.
The mistake that big companies make is that they say, “We want to be as innovative as a startup, but we want to fail as often as an industrialist,” which is zero.
If failure is not an option, then neither is success.
Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is. Survival is not enough.
Its important for entrepreneurs to disrupt, to rebel.
A little rebellion now and then is a good thing.