Tweets were sent. Dictators were toppled. One of the key success factors for any movement is communication. The Arab spring is one example where social media was used effectively.
It only takes two things to turn a group of people into a movement:
– A shared interest
– A way to communicate
The communication can be:
– Leader to movement
– Movement to leader
– Movement member to movement member
– Movement member to outsider
So a leader can help increase the effectiveness of the movement and its members by:
– transforming the shared interest into a passionate goal and desire for change
– providing tools to allow members to tighten their communications
– leveraging the movement to allow it to grow and gain new members
The move from the industrial era to the connection startup revolution means that:
Movements are more important than ever. It’s the factory mentality we don’t need.
Movements give us the ability to create complex products. They provide the muscle and consistency necessary to get things to market and to back them up. Most important, movements have the scale to care for large movements.
Movements of the future are filled with smart, fast, flexible people on a mission.
Thing is, that requires leadership.
When the CEO abuses the attention, she is taking something from the movement. When a CEO starts acting like a selfish monarch, she’s no longer leading. She’s taking.
The revolution will not be televised, it will be tweeted.