Here is a way to figure out if it pays to adopt a new technology.
When you talk about your market or your peers, do you say, “no one is using it…” or “no one is using it yet“?
Yet implies inevitability. If they are going to use it, it might make sense to get there before they do.
Innovation, game changing, relies on having the confidence to introduce something no one is using… yet.
The best is yet to come.