The first stand is run by two kids. They use Clover lemonade, paper cups and a bridge table. It is a pretty decent lemonade stand, one in the long tradition of standard lemonade stands. It costs a R5 to buy a cup, which is a pretty good price, considering you get both the lemonade and the satisfaction of knowing you supported two kids.
The other stand is different. The lemonade is free, but there is a big tip jar. When you pull up, the owner of the stand smiles and beams as only a proud eleven year old girl can smile and beam. She takes her time and reaches into a pail filled with ice and lemons. She pulls out a lemon. Slices it. Then she squeezes it with a clever little hand juicer.
The whole time that is she is squeezing, she is also talking to you, sharing her insights (and yes, her joy) about the power of lemonade to change your day. It is a beautiful day and she is in no real hurry. “Lemonade does not hurry,” she says. It gets made the right way or not at all. Then she urges you to take a bit less sugar, because it tastes better that way.
While you are talking, a dozen people who might have become customers drive on by because it appears to take too long. You don’t mind, though, because you are engaged, almost entranced. A few people pull over and wait in line behind you.
Finally, once she is done, you put R10 in the jar, because your free lemonade was worth at least twice that. Well, maybe the lemonade itself was worth R3, but you would happily pay again for the transaction. It touched you. In fact, it changed you.
Which entrepreneur do you think has a brighter future?