We don’t need more stuff, we need more humanity.
We do not worship the industrial age the way we used to. We seek out human originality and caring instead.
When price and availability are no longer sufcient advantages (because everything is available and the price is no longer news), then what we are drawn to is the vulnerability and transparency that bring us together, that turn the “other” into one of us.
For a long time to come, the masses will still clamour for the cheap, obvious and the reliable.
But the people you seek to lead, your tribe, those who follow your business, the people who are helping to define the next new thing and the interesting frontier, most of these people want your humanity, not just your discounts.
We rise by lifting others up, instead of just making profit.
Extract from: The StartUp Revolution: Fit In or Stand Out