The hard part: Hard work on the right things


I don’t think winners beat the competition because they work harder. And it is not even clear that they win because they have more creativity.

The secret, I think, is in understanding what matters.

It is not obvious, and it changes. It changes by culture, by buyer, by product and even by the day of the week. But those that manage to capture the imagination, make sales and grow are doing it by perfecting the things that matter and ignoring the rest.

Both parts are difficult, particularly when you are surrounded by people who insist on fretting about and working on the stuff that makes no difference at all.

Getting your ducks in a row is not the hard part, the hard part is what are you going to do with your ducks.

What matters is the hard parts in a project, in a venture. Getting the hard part right is the key to unlocking value.

When you have a lot of balls in the air, it is easy to just ignore the ones that makes you uncomfortable or that might fall.

We prefer spending our times doing tasks that comes easy and natural to us. We prefer the easy wins, we ignore the hard part or leave them to last.

We prefer doing what makes us comfortable. We work hard on the easy things.

Success comes from doing the hard part. When the hard part is all you have, you are more likely to do it.

It is easy to have ideas, but difficult to implement them. It is easy to say I love you, but quiet another to put the work to support the words.

Spend 80% of your day doing the hard parts and 20% doing the easy parts.

If it scares you, it might be a good thing to try.

Invent your next chapter.


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