Survival is not Enough: Evolution


Evolution is a fact, not a theory.

Here is what Charles Darwin said:

“As many more individuals of each species are born than can possibly survive; and as, consequently, there is a frequently recurring struggle for existence, it follows that any being, if it vary however slightly in any manner profitable to itself, under the complex and sometimes varying conditions of life, will have a better chance of surviving, and thus be naturally selected. From the strong principle of inheritance, any selected variety will tend to propagate its new and modified form.”

Companies that can evolve slowly and constantly will succeed.

As Darwin said:

“Natural selection acts only by taking advantage of slight successive variations; she can never take a great and sudden leap, but must advance by short and sure, though slow steps.”

Species change slowly in a graduated manner over time. It follows that any being will have a better chance of survival if it modifies its form in a manner profitable to itself.

Applied to business in our fast times, companies that can evolve slowly and constantly will succeed.

In fact no winning strategy lasts forever. Change is the new normal.

Charles Darwin’s Theory of Evolution can be applied as a metaphor for businesses.

Only companies that intentionally and gradually change, or learn to adapt constantly will survive. Companies that don’t evolve and make change a normal thing are signing up for their own extinction.

Work is no longer a series of stable times interrupted by moments of change. We now must see that work is constantly in flux, with only occasional period of stability.

If you and your company are not taking advantage of change, change will defeat you.

Companies are very much like species. They are changing and evolving in front of our eyes, however unlike animals, companies are scared of change so much it makes them miserable.

People tend to focus on survival of the fittest, instead of something more than that.

If all you do at work is hope to survive, your day cannot be much fun. We are all working too hard. Putting in more hours than we would like, nervous about the future, uncertain about our roles and our goals.

We work too hard to hope for mere survival. Our goal must be to thrive and prosper, not just get by.


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