Creating Scarcity: Don’t read what everyone is reading

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What is it that you know that few people know?

What is your secret source, your secret recipe?

What is your secret weapon?

If you don’t have it you don’t have anything scarce, you don’t have a sustainable advantage.

Are you someone who when everyone is busy watching TV, you are focused on your refining your craft?

Are you someone who when everyone’s face is on Facebook for 3 hours each day, your face is on a book for 3 hours of each day?

As a consultant, in order to keep updated with the industry, you need to read, if you want to have an edge, read books that not everyone is reading.

Read books that are scarce or hard to find, access research reports from credible institutions.

If you only read the books that everyone else is reading, you can only think what everyone else is thinking.

It is when I read more book that are scarce or hard to find, that you gain an edge.

Don’t read what everyone else is reading. Check them out later, cautiously.

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