We are moving out of the industrial age, an economy based on scarcity and into a connection economy based on abundance, abundance of choice, connections and access to knowledge.
In our new connection economy where it is easier to connect with anyone in the world, we can connect with more people and leverage our skills at a higher level.
This is leading to two races:
- A race to the bottom which is forcing us to lower our prices, because it is easy to find plenty of people who will do something cheaper; or
- A race to the top which gives us the opportunity to use our new connections, resources and knowledge and become the one “they can’t live without.”
The connection economy does not create jobs where we get picked and then get paid; the connection economy builds opportunities for us to connect, and then demands that we pick ourselves.
It is no longer sufficient to just do your job and get paid a good salary; a connection economy is all about standing out and not fitting in, it is about being remarkable, not average.
We need to invent, not duplicate.
So how do we stand out in a world of abundance and noise?
I believe we need to be authentic and true to ourselves. We need to take the ultimate risk and listen to that voice inside because that is the voice that should be heard.
We need to be vulnerable in order to race to the top.
At the end of the day, we are all human and we can spot a fake or an imitation when we see one.
Most of all we need to remember, we are human beings with basic human needs, one being the need to connect with our fellow human.
We do not connect merely on devices alone, you connect by telling your story. If your story resonates with others, it spreads.
Today that means it gains traction quickly and spreads globally.
But you do not connect with people by doing the same things as everyone else or regurgitating the same information. You make connections because people are human and they will always spot “the real deal” in a crowd.
So be vulnerable, be different, be brave enough to stand out with a fresh approach to old problems and you will not need to race to the bottom along with others clamoring for those scarce jobs.
You will be the one carving out the opportunities and picking yourself.