What is creativity?
According to Sir Ken Robinson, creativity is applied imagination.
It is important to note, that creativity is not just coming up with ideas or having good imagination.
True creativity is applying imagination.
I meet a lot of people who have remarkable ideas. The true test is not having remarkable ideas, the true test is implementing those ideas.
Unfortunately people spend energy protecting their ideas from being stolen than using that energy to implement their ideas.
Eventually they run out of energy protecting their ideas that they don’t have any energy left to implement those ideas.
Their ideas then become dreams deferred.
A few months or years later, they see someone implementing a similar idea successfully and they howl “but that is my idea.”
Creativity is finding and creating value in the world. Ideas on their own don’t create value, implementing and perfecting them does.
I discovered a lucky secret the hard way about ten years ago: Implementation is key. You can outlast the other guys if you try. If you stick at stuff that bores them, it accrues. Drip, drip, drip you win.
It still takes on average ten years to become a success.
The frustrating part is that you see your tactics fail right away. The good news is that over time, you get the satisfaction of watching those tactics succeed right away.
Don’t overthink your ideas, the more you overthink, you risk manufacturing reasons why your idea will not work.
Don’t look for overnight success.
The media wants overnight successes (so they have someone to tear down later). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results.
Listen instead to your real customers, to your vision and make something for the long haul. Because that is how long it is going to take, guys.
Knowing your element is important, because you are likely to be more creative when you are in your element. But just because you know what your element does not mean you are successful. What makes you successful is when you implement your element.
Be a doer, an implementor.
Do more than you talk.