The victim


Does your job happen to you?

Does your business, project, art, process or situation happen to you?

If you are a willing cog in the vast machinery of work, it is entirely possible that the things that occur all day feel like they are being done to you.

If your business is merely surviving one month to another, it is highly likely that it is responding to the competition and losing clients slowly.

The alternative is to create a job where you create forward motion, where you do things to the job, not the other way around.

The alternative is to embrace innovation, disrupt yourself, cannibalise your own sales, create the second curve, not the other way round.

Take a look at the language you use to describe what happened at work yesterday, that is your first clue.

If you are not the one creating the change, perhaps it is time to start.


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