Management often works to maintain the status quo, to deliver average products to average people.
In a stable environment, this is exactly the right strategy. Build realibility and predictability, cut costs, sell more and make a profit.
Traditional marketing, the marketing of push, mass marketing, understands this.
The most stable thing to do is push a standard product to a standard audience and succeed with discounts or distribution.
But for entrepreneurs, average can mean mediocre. Not worth seeking out. Boring.
Life is too short to fight the forces of change.
Life is too short to hate what you do all day.
Life is way too short to make mediocre stuff.
And almost everything that’s standard is now viewed as mediocre.
Is there a difference between average and mediocre?
Not so much.
Average stuff is taken for granted, not talked about, not remarked about, and certainly not sought out.
The end result of this is that many people [many really good people] spend all day trying to defend what they do, trying to sell that they have always sold, and trying to prevent their businesses from being devoured by the forces of the new.
It must be wearing them down.
Defending mediocrity is exhausting.
Defending mediocre leadership, business, product, behavior or even relationship is exhausting.