What a spectacularly bad piece of advice.
Never quit wetting your bed?
Never quit that job that makes you miserable?
Never quit selling a product that is now obsolete?
Never quit compromising your values, ethics and principles?
Never quit cutting corners?
Never quit a sales strategy that is not yielding results?
Wait a minute. Didn’t that coach say quitting was a bad idea? That quitting is for losers?
Actually, quitting as a short-term strategy is a bad idea.
Quitting for the long term is an excellent idea.
Quit things that will compromise your long-term future.
Winners quit all the time, they quit the right things, at the right time. The operating words being “right things” and “right time.”
I think the advice-giver meant to say:
“Never quit something with great long-term potential just because you can’t deal with the stress of the moment.”
Now that is good advice.