Quit: Never Quit


What a spectacularly bad piece of advice.

Never quit?

Never quit wetting your bed?

Never quit that job that makes you miserable?

Never quit selling a product that is now obsolete?

Never quit compromising your values, ethics and principles?

Never quit cutting corners?

Never quit a sales strategy that is not yielding results?

Wait a minute. Didn’t that coach say quitting was a bad idea? That quitting is for losers?

Actually, quitting as a short-term strategy is a bad idea.

Quitting for the long term is an excellent idea.

Quit things that will compromise your long-term future.

Winners quit all the time, they quit the right things, at the right time. The operating words being “right things” and “right time.”

I think the advice-giver meant to say:

“Never quit something with great long-term potential just because you can’t deal with the stress of the moment.”

Now that is good advice.

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