Unsocial Media: And Weapons of mass distraction

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Your professional success depends on your ability to focus intensely and to produce things that are rare and valuable.

You can do this by intensely focusing and honing your valuable skills.

Social media tools are designed to be addictive. This then results in fragmenting your attention as far as possible throughout your working hours.

There is a growing amount of research that tells us that we spend large portions of our day in a state of fragmented attention.

You can’t be the best in the world with fragmented attention.

We spend large portions of our breaking our attention to get a quick glance on your timeline.

This can permanently reduce your capacity for concentration and reduce your capacity to be the best in a competitive economy.

If you lose your ability to concentrate, you will become less competitive in the economy.

Today humans have a shorter attention span than goldfish, thanks to smartphones.

According to scientists, the age of smartphones has left humans with such a short attention span even a goldfish can hold a thought for longer.

The average attention span has fallen from 12 seconds in 2000 to eight seconds. Goldfish, meanwhile, are believed to have an attention span of nine seconds.

Ours is a distracted nation.

It’s like our concentration span is limited to 140 characters.

People can’t concentrate on reading a full article anymore, they scan the article and if it is long they don’t read it, they just scheme through it.

People don’t have the patience to concentrate for long periods of time because we are used to constantly checking our phones for messages and those beeps.

Social has stolen time we could be spending honing and perfecting our ski….. Wait! what’s that sound on my phone… another message, a retweet, a like… who is it? I wonder, let me check, 100 likes? wow, a retweet? by that celebrity oh my god… [your heart is pounding with excitement]… concentration gone.

You produce average work because you are constantly distracted, your attention is fragmented.

When everybody is on social media, value is going to come from those who are busy concentrating on perfecting skills outside social media.

Ps: Deliberately make this article short so as to increase the chances of reading it in full before you quickly check your social media message that just came in now.

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About Roche Mamabolo

Entrepreneur, Author, Dad. Passionate about Innovation and Creativity, Books, Poetry, Traveling, Theatre, Art, Music.
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