StartUp Tip #17: Be careful of procrastination


If you don’t start, you won’t make progress.

Fear adores deadlines that never happens, it loves moving deadlines.

Most of us have two lives. The life we live, and the unlived life within us. Between the two stands procrastination. 

If you have ever wanted to do something new, exciting and rewarding but found yourself not quite getting there, then you have already met procrastination.

You are busy doing things you don’t need to do in order to avoid doing things you are actually supposed to be doing.

Misusing Twitter, Facebook and various forms of digital networking are the ultimate expression of procrastination. You can be busy, very busy, forever. The more you do, the longer the queue gets.

Laziness in a white collar job has nothing to do with avoiding hard physical labor. “Who wants to help me move this box!” Instead, it has to do with avoiding difficult (and apparently risky) intellectual labor.

“Honey, how was your day?”

“Oh, I was busy, incredibly busy.”

“I get that you were busy. But did you do anything important?”

Busy does not equal important. Measured doesn’t mean mattered.

Perhaps it is time for implementation, for the blank sheet of paper, the cancellation of a long-time money loser, the difficult conversation, the creative breakthrough…

How do we defeat procrastination?

Acknowledging that it is there is a good start.

We only succeed when we roll up our sleeves and take procrastination on.

Defeating resistance, overcoming procrastination, making a start: these need to be active processes.

Movement is required.

If it has to be done, do it now.

Or you could check your emails, social media and come up with a reason why you don’t feel like this is the perfect time to start.



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