StartUp Tip #25: small is the new BIG


Economies of scale are well understood.

Bigger factories are more efficient.

Bigger distribution networks are more efficient, bigger ad campaigns can be more efficient.

It is often hard to defeat a major competitor, particularly if the market is looking for security and the status quo.

But what about the economies of small?

Is being bigger an intrinsic benefit in and of itself?

If your goal is to make a profit, it is entirely possible that less overhead and a more focused product line will increase it.

If your goal is to make more art, it is entirely possible the ridding yourself of obligations and scale will help you do that.

If your goal is to increase sales, it is entirely possible that looking after your current clients can help you increase achieve that.

If your goal is to have more fun, it is certainly likely that avoiding the high stakes of more stuff, more financing and more debt will help with that.

Happiness is not at the other side of a transaction.

If your goal is to be missed when you are gone, have meaningful relationships that matters with people close to you, instead of virtual relationships with people who forget about you the minute they log-off.

If your goal is to matter, do work that matters, go deep instead of wide.

I think we embraced scale as a goal when the economies of that scale were so obvious that we didn’t even need to mention them.

Now that it’s so much easier to produce a product in the small and market a product in the small.

Now that it is so beneficial to offer a service to just a few, with focus and attention, perhaps we need to rethink the very goal of scale.

Don’t be small because you can’t figure out how to get big. Consider being small because it might be better.

Small is the new BIG only when the person running the small thinks BIG.

Don’t wait. Get small. Think BIG.

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