When everyone is playing the same game, your execution is critical.
Your shop is like their shop, your bread is like their bread, so we care very much about the care and skill you put into your product or service.
Strategic goal must be deliberately conceived and chosen, and then pursued, reviewed and adjusted.
Running a business with the wrong strategy in the wrong place at the wrong time is possible, but it is an uphill battle.
The alternative is to think very hard about your model, your costs and the benefits you offer to the people you’d like to serve.
You could change:
From a product to a service offering,
From free to expensive,
From doing in-house to outsourcing,
From democratic leadership to autocratic,
From innovating and trendsetting to following the trends,
From generic to branded,
From low service to high service,
From storefront to web,
From large to small,
From all-over the media or to subtle and exclusive,
From spam to permission,
From lifestyle to growth business,
From acquiring new customers to delighting old ones,
From wide open to invitation only,
From self-employed to entrepreneur,
From dirty to green,
From secret to transparent,
From all-over to exclusive,
From competitive to collaboration,
From troll to benefactor,
From custom to mass, or
For any of these, vice versa.
Not changing your strategy merely because you are used to the one you have now is a lousy strategy.