Phase 1: This is the best idea ever.
Phase 2: Ok, this is harder than I thought.
Phase 3: This is going to take some work.
Phase 4: This sucks and it’s boring.
Phase 5: Dark night of the soul: What was I thinking?
Phase 6: It will be good to finish because I will learn something for next time.
Phase 7: Maybe it’s not that bad. Let me tweak it here and try it this way.
Phase 8: It’s actually not as bad as I thought.
Phase 9: Wow, it is working.
Phase 10: I have another best idea ever, next project.
Most projects end on Phase 1: Best idea ever. Ideas never see the light of day because people are afraid to fail.
Once started, most projects end on Phase 5: What was I thinking? I quit.
Wrestling with a puzzle, a project or a problem, the likeliest reason to give up is the belief that it can’t be done.
What’s the point of persevering if it’s actually impossible to succeed?
“It can’t be done,” we say, throwing up our hands. Not “I can’t do it,” or “It’s not worth my time,” but “It can’t be done.”
Entrepreneurship is about going from Phase 1 to 10 fighting the mental battle of not giving up.
Huge value accrues to the few able to actually do a thing for the very first time.