… and overdeliver.
The problem with underpromising and overdelivering [in this connected world] is that if you underpromise in face of competition that is overpromising, you may not be chosen.
It’s an old cliché in business that smart companies underpromise and overdeliver. But in today’s crowded market, that’s not enough.
In today’s crowded marketplace, who chooses an average service when there is a chance to receive exceptional service.
Keep your promises, and not just any promises, but dangerously ambitious promises.
Rather overpromise and overdeliver.
Overpromise to lure customers in and then overdeliver to keep them.
Don’t overpromise for the sake of getting clients, overpromise because you know you can deliver.
Find an area in your business that you can overdeliver than your competitors and then overpromise to them.