StartUp Tip #48: The paralysis of too many opportunities


One of the characteristics of a startup is that it tends to do anything and everything that brings in money.

There more opportunities you see and want to explore, you are likely to end up spreading yourself too thin.

Spreading yourself too thin results in you doing too many things in a mediocre way, instead of doing few things and doing deeper.

In today’s connected world, opportunities are mushrooming everywhere.

There are not just a few options open to you, there are thousands (or more).

As a customer, you can spend your money in more ways than ever, live in more places while still working electronically, contact different people, launch different initiatives, hire different freelancers…

You can post your ideas in dozens of ways on various platform, interact with millions of people, launch any sort of product or service without a permit or factory.

Too many choices.

If it is thrilling to imagine the wide open spaces, go for it.

If it is slowing you down and keeping you up at night, consider artificially limiting your choices.

Don’t get on planes. Don’t do spec work. Don’t work for intelligent jerks.

Work on paper, not on film.

Work on film, not on video.

Don’t work weekends.

Whatever rule you want…

But no matter what, don’t do nothing.



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