… not your competitors.
You can be customer-focused or competitor-focused or internal-focused.
Often entrepreneurs are inward looking, they obsess about themselves, how they look, their brands, and cosmetics.
Spending more time obsessing about yourself means less time listening to others.
If you don’t love your customers enough to try and keep them, your competitor will be more than happy to do that for you.
Your customers will be able to tell you more than your competitors ever will.
Spend time talking to your customers, discussing how to help them better reach their goals.
Know your customers, as intimately as possible. In fact, obsess over them.
Here are some of the questions you need to ask yourself and your customers:
- Who are your customers?
- What drives their behavior?
- What are they doing?
- What are they saying?
- What are they already telling me?
- What else can they tell me?
- Most importantly what are they doing?
You have to stay transparent and committed to understanding what makes them tick [and ticked-off].
It does not have to take a lot of money or a large staff, genuine interest and investment will always come through no matter how small the gesture.
Treat your customers like they own you, because they do.
Determine what your customers need, and work backwards.
People don’t care how much you know, until they know how much you care.
Care for your customers, they will care for you.