StartUp Tip #66: Don’t be everything to everyone

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Entrepreneurship is about creating change.

Changing people’s lives, perceptions or conversations.

Successful change is not general, it is specific.

You don’t have a chance to make mass change, but you can make focused change.

When you bring change, you can’t be everything to everyone.

Whether you are looking for an investor, or a partner, or a customer, remember this:

You can only be yourself.

By being “yourself” can only attract a specific type of person, and by being “yourself” can also mean repelling some kinds of people.

The idea is not be liked by the masses. The idea is to bring products for specific people.

In our desire to please everyone, it is very easy to end up being invisible or mediocre.

Change comes from a specific small group of people.

The masses by definition follow. They follow specific small group of people.

Change or create specific people, you are likely to change or create a mass movement.

If you try to be everything to everyone, you won’t be anything to anyone.

Don’t lose yourself trying to be everything to everyone.

Be yourself.

Your best self.

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