My new favorite word is “awkward.”

It is awkward to talk to your boss (who has way more experience than you do) about teaching her agile innovation.

It is awkward to call a religious or political leader on their intolerant comments.

It is awkward to bring up pre-need burial services with an older person. (What a great oxymoron, by the way).

It is awkward to challenge a co-worker who has a negative attitude, or is constantly surfing social media instead of finishing her report.

It is awkward to ask the owner of the restaurant to turn off the TV behind the bar.

It is awkward to create a product that changes the status quo.

It is awkward to demonstrate your amazing insights when it might threaten those that are looking for stability instead.

The reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable.

If it were easy, everyone would have done it already, and it would not be worth the effort.

Search for the awkward, be awkward.

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