There comes a point in the life cycle of a project when you just have to bite the bullet.
It can be frightening and it is definitely a questioning time.
- Did we do everything we could to make this perfect?
- Is the homepage the right color?
- Are we even sure if this is a good idea or not?
The questions never seem to end.
That is when we start a delivery company.
Call it what you want, but we literally have a delivery company.
It is not logistics in terms of DHL, FedEx, UberEats or Mr Delivery, but we deliver and we deliver consistently and efficiently.
You can be the best graphic designer who comes up with amazing brands and concepts, but if all you have is a portfolio of unseen ideas, it is fun to look at, but that is all you do.
You can have the greatest ideas, and I have friends who literally have a filling cabinet of ideas and sketches. And they keep having more, I have stopped listening to most of their ideas, because they never see the light of day.
What do you want to be known for?
Do you want to have perfect ideas that are polished and sit in a secret folder on your hard drive?
Or do you want to be the CEO of a delivery company and live the adventure of the quest between success and failure?
One is an entrepreneur.
The other is an inventor.
Both are important, but the risk of shipping is what takes an idea to the next level.
It is scary, you risk being involved in accidents or hijacked.
But overall, delivering your idea is more fulfilling and a lot more fun.
When you deliver, you learn.
You learn about everything from what coffee your clients like to what people really like to buy (sometimes it’s your product).
If you fall in love with delivering and learning, your idea gets refined and grows.
Eventually, those ideas start to arrive at their destination.
Start a delivery company.