A spray lands on your body and shouts immediately.
A cologne lands on your body and takes it time, quietly and subtly.
A spray makes the grand entrance, it says I’m here notice me, I’m all over the place.
A cologne says I’m subtle, I don’t scream for attention, talks quietly, if you want to know me, get closer, take your time and you will notice me and I will grow in you.
Often how we interact in relationships, online, at work, or with customers, is either we are a spray or a cologne to them.
You either shout and scream or talk gently with quiet confidence.