Turning passion on its head

5-myths-about-do-what-you-love-and-love-what-you-do

Instead of, “do what you love,” perhaps the more effective mantra for the entrepreneur, the pioneer and maker of change might be, “love what you do.”

If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we are going to do important work.

As Steve Jobs says:

“The only way to do great work is to love what you do.”

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