Define: Sell the problem you solve

sell-the-problem-you-solve-not-the-product

When you have clearly defined a customer pain, you are then in a position to come up with a product that is aligned to solving that problem.

Entrepreneurs are in the business of solving customer pains.

Understand the problem.

Understand the solution.

Link the solution to the problem.

Then sell the problem you solve.

Failure to do that means your solution, might not solve the problem.

 

 

 

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