Few organisations look past the data to see the humanity of the client behind the numbers.

Few companies act as if it is a privilege to serve their customers.

Few people take time to listen twice as much as they speak.

Few people are comfortable not attention-seeking.

Few products are made with love.

Few people are willing to do the work and forgo receiving credit.

Few people connect with others without expecting anything in return.

In a world where we are doing our best to fit in, it is easy to fall into the trap of emulating what most people are doing.

We make our biggest contribution when we dare to do what only a handful will do.

Being one of the few is underrated.

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