Spiritual people and real life problems…

We spiritual people are not exempted from physical problems. Spiritual people don't float around all day on clouds of glory, they live in the real world and deal with real issues in a real ways. Spiritual people also have to pay rent, have work challenges, have relationship issues, clients not paying on time. Just because…

Maybe decide in the morning…

So you have a big decision to make. You are not sure which way it should go. It is either a yes or no to the future commitment, gig, thing. Imagine yourself getting out of bed that morning [after your decision], looking at your calendar [or diary] and seeing that commitment, gig  or thing on…

You don’t need to compete…

Every business is driven by one of two philosophies, either: - Competition driven; or - Story driven. The competition driven philosophy is: You start a business and you think, who is already in the game, what is their swot, how can I take them on, what can you do better than them. You look at…

Marketing that matters: and connects

Stop worrying about how to get attention. Start paying attention. Stop craving for people to be interested in you. Start being interested. Stop seeing them as prospects. Start connecting with them as humans. Stop building walls that divides. Start building bridges that connects. Stop obsessing about creating awareness. Start being more aware. Stop making people…

Marketing that matters: Insiders and outsiders

The easiest way to create elite institutions is to have insiders and outsiders. Credit card companies have made billions by selling a card that others can’t get. Events have VIPs and VVIPSs, in the process creating insiders and outsiders. Other events charge extremely high prices as a way of creating insiders [those who can afford]…

Marketing that matters: The lock and the key

It doesn't make any sense to make a key and then run around looking for a lock to open. The only productive solution is to find a lock and the fashion a key for that lock. It is easier to make products and services for the customers you seek to serve, than it is to…

How intelligent are you?

This past week I attended Science Forum South Africa conference. Topics of discussion ranged from the State of Science in Africa, How to fund science research in Africa, 4th Industrial Revolution in Africa, gaps and opportunities. So you have intellectuals, scientists, policy makers and academics in various breakaway sessions giving amazing presentations on important topics.…