Two simple pieces of advice I would offer entrepreneurs for 2015

The following are two pieces of advice I would share with entrepreneurs based on my entrepreneurial journey in 2014:

1. Focus on high value

It’s important to focus on something that you think will have high value to someone else. Be rigorous in making that assessment, because people tend to think they know what people want. The natural human tendency is wishful thinking, entrepreneurs think they know what customers want based on what they wish they will want.

The challenge for entrepreneurs is to ask yourself:

What is the difference between really believing in your ideas and sticking to them versus pursuing some unrealistic wishful dream that doesn’t actually have merit. The difficult thing is telling the difference between the two.

It’s important to be rigorous in your self-analysis.

2. Work like hell.

You just have to put in 80 to 100 work hour weeks, every week consistently.

If other people are putting in 40 work-hour weeks and you are putting in 100 work-hour weeks, then even if you are all doing the same thing, you will achieve in four months what it will take them a year to achieve.