Thank you so much….


… for your trust and attention over the course of the past year[s].

… for being open to a different and occasionally provocative point of view.

… for writing in every once a while to let me know that a blog post has resonated with you.

… for being willing to share your disagreements with me so I can learn from your point-of-view.

… for sharing ways in which you are learning, growing and making a difference in the world.

… for your comments, emails and notes of encouragement. They never cease to make me think, inspire and make my day.

… for everything you do, for living your dreams out loud, bringing generosity, insight and wonder to the work you do.

I know from my exchanges with you that many of you are out there working hard on your ideas to create change.

Do know that I consider it a real privilege to be able to communicate with you.

Finally, for the new year’s wish, I would like to go back to a lovely wish I received a few years ago:

May your life continue to engage, fascinate, frustrate, challenge and reward you as you grow as a person and as a professional.

Continue doing work that matters, with generosity and care, it matters, you matter.

Thank you so much, I am very grateful.

Wishing you a fascinating 2019 filled with challenges, frustrations, love, learning and laughter.



Saving the best


No need to wait or reserve your best for the special time.

No need to put away the cutlery and cups that are reserved for visitors

No need to buy those Choice Assorted biscuits only during the festive season for visitors.

Saying the kind word, giving the gift, the extra encouragement, the helping hand…give it when it occurs to you. When you have the opportunity to.

Don’t wait for the special right moment.

Lots of special dinners and company parties happen in December where people get up and say something special. They’ve been waiting all year.

And those occasions are certainly as good as any…

But why wait?

No need to wait until the next years Christmas party.

Book Review: The Shrink by Brigitta Zwani


This novel is about a young Motswana lady, Miss Tebogo Harrison, who lived abroad for a few years and then moved back home to Botswana to take up a job at a local school.

The novel starts like those local stories on TV, I wouldn’t be surprised if it is turned into a movie or tv story, it reads like a movie or TV series more like The No 1 Ladies’ Detective Agency. Each scene is a very detailed step of the story. Brigitta’s attention to detail in her writing and descriptions is worth noting, she does a good job of painting scenes, rooms, feelings and events vividly with words.

The story starts with Miss Tebogo Harrison’s first day at a school, Mogwana High School. She is not a student but the new Guidance and Counseling teacher, in other words, she is the school’s shrink.

Basically Miss Tebogo Harrison is the fixer, and the crisis is school kids, teachers and their problems.

Tebogo Harrison, “Miss” as she occasionally corrects her colleagues, has to deal with problematic kids, those who are detained from their various indiscretions at school. But there is this one student, Lorato, who is battling physical abuse from home and Tebogo is battling to get through to her.

And then there is this dramatic, problematic student, Suzie. Suzie is the devil reincarnate. Her father is this powerful local businessman who sits on the school’s Board. Basically Suzie, by virtue of her dad’s position in the community and in the school, get’s away with anything and everything. Cross Suzie and you will find yourself expelled from the school.

And it so happens that Suzie feels threatened by this new school’s shrink. In Suzie’s mind shrinks nosy and they read people’s minds and she doesn’t like that.

And then there is a matter of love. There is the ex-boyfriend whom Tebogo met and loved at University, Lenny and then there is current crush, Eddy, the teacher at the school she just started working at. Both these guys are circling Miss Tebogo her like two vultures on a carcass.

Then Miss Tebogo Harrison is assigned to deal with escalating problem of drugs in the school, she has until the end of the term to solve it, otherwise she risks being fired.

The plot thickens and she has to solve all these issues, love, drugs, kids who are going mental, and in the process save her job.



I love the fact that you had relate to this story. The places, OR Tambo and the flights between ORT and Gaborone, Mokolodi Game Reserve, Botswana Craft, the washing of the dishes by hands, Game City, the TV programs are all things I’m familiar with and could relate to.

The story is well written, Brigitta combines, love, poetry, art, abuse, romance, and suspense in a neatly well interwoven threat that is so easy to follow.

If you are into suspense, love, art, poetry and a bit of suspense, this is good to read.

Favourite Quotes

  • “And picked he was… but not to play. It was either to be the water boy, or the second reserve. It really didn’t bother Charles; he was needed, that’s all that mattered.”
  • “”What is a man like him doing in a place like this? He belongs on a poster in my room; he could easily be a magazine model or an actor.” She quickly reprimanded herself, “Stop it! Men like that are either taken, or players. You don’t have a chance here. Your mind shouldn’t be on men anyway; it should be on the children.””
  • “I don’t want to seem ungrateful or anything. It’s just that sometimes I feel like I don’t have a say in how my child is raised. When I try and discipline Peo, my parents override my rules and give her whatever she wants.”
  • “She became particularly arrested by one canvas; it had a luring sadness. It depicted a young girl standing by the edge of the stream, her body resembling a rag doll that had been tossed around in the washer for too long. Her features were frail, almost ghostly. She looked like a shadow passing through… Like the howling wind.”
  • “Tebogo, you have so much to offer. I unfortunately cannot give you what you need. I have not yet reached a point in my life where I can commit… I’m not ready Tebogo. I’m just not ready to commit.”
  • “Instead of regular detention, kids are scheduled to have sessions with me. I’ve had students come in and just unburden themselves. Most of the boys, however, come to me to get advice on how to woo girls. Ironically, the girls ask for tips on how to reject boys without hurting their feelings”

  • “I’ve only been here a few months, and from what I’ve observed, I wouldn’t want to be her friend or her enemy. Being a neutral bystander is working just fine for me.”
  • “There was a new threat in Suzie’s life: Tebogo Harrison. In Suzie’s mind, shrinks were always threats. They were nosy. They read people’s minds. They could tell what you had had for lunch just by the way you walked. They could tell what mood you were in just by looking at the way you were dressed. They were worse than damn Father Christmas. Shrinks psycho-analysed why you were bad or good. I had better what out, Suzie thought.”
  • “The elephant was longer silent, it was throwing a tantrum, and it wasn’t pleasant.”
  • “My life has been on stand still. I have been wondering all these years what I had done wrong. I wondered what it was that I may have done, or said, that made you not love me enough to commit to me. I wondered what I could have done better. I tortured myself for years, Lenny, years. And you think you can just swoop in and pick up where you left off! No! It’s not happening.”
  • “Did he propose?” “No. That dinner was actually his farewell. He was leaving for Australia, I didn’t even know he had applied for a job there. I had always thought we were on the same page, but I wrong.”

  • “Illusion is not reality. Fantasy is a mirror of dreams. Unrealities that drift away from. They shift from beneath her feet like quick sand. She is sinking. The more she tries to fight, the more she degenerates into a pile of pitiful wanting. Her patchy skin looked uncared for. She drowns herself every night in hopes of not waking up. But reality always rises like the sun and moon that faithfully appear above the horizon. She cries bitterly for her life. She cries to get up. She cries to erase unfading memories. She cries to rewrite her past. She cries to fight the demons that lurk in the shadows. Seeking to cause her demise and harrow her waking moments. She breathes heavily and takes a sip of the sedative that only adds to her ruin. Choosing to ignore reason, She drowns her sorrows in a fermented barrow. Her mind is but strands of blurry images. She neither knows if she is coming or going. If she is alive or dead. If life is worth the fight.”




Book Review: Make Your Idea Matter: Stand Out with a Better Story by Bernadette Jiwa


For many innovative people, the problem is not coming up with enough ideas, but getting attention for those ideas we decide to implement.

To solve this problem, we need to invest more time developing persuasive stories that make an emotional connection with the people we are trying to influence.

Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today’s noisy world they need to tell a better story.

Some of the lessons I have taken from this book:

  • Caring is seriously underrated and can be your competitive advantage. Showing your customers you truly care can make all the difference in the world, particularly if you are just getting started and don’t have the budget to impress customers the way larger brands do.
  • success is a compilation of small decisions over a long period of time.
  • You don’t have a marketing problem, What you have is a storytelling problem. What you need to learn how to do is tell people why they should be interested in what you are producing.
  • Don’t assume you don’t have anything to contribute to the industry just because your idea is not 100% unique. The execution could make all the difference.
  • Customers make purchases for a wide range of reasons, they want to feel connected, they want to belong, they want to be excited. Instead of always taking the logical path, it is important to think about how to create a magical feeling around your brand.

The most successful ideas today have a viral quality about them.

They don’t need expensive marketing budgets to be successful. They are so well crafted that they seem to sell themselves.

People are willing to tell others about it, spreading the word about the product, service or idea in much the same way as a virus leaps from one host to the next.

That is what you ought to aim for with your best ideas, an emotional connection with your audience that makes them want to share your idea for you.



It is a short book packed with snappy little chapters detailing lessons, not just for marketers but for just about anyone who has a good idea.

This book is a must have in your bookshelf.

Favourite Quotes

  • “Ideas are formed in the mind but triumphed in the heart. Your fabulous worthy, well-thought out idea might have logical foundation, but logic is not what will convince people to rally to your cause or click the buy now button.”
  • “Your idea must matter to your audience, not just to you.”

  • “Wonder just enough; then go do.”
  • “A brand is… A promise. The way we differentiate this from that. Whatever the customer believes about a company. A feeling created. The tangible representation of personal or company values. A set of expectations met. The way a person or company communicates what they do and why they do it. Trust built between a customer and a business. A company asset. Your word. A set of unique benefits. Reasons to buy, or buy into, something. A story we tell ourselves. Communication with and without words. A symbol of belonging. Signals sent. A waymarker. The experience a customer has. A complete field guide to a business. The impression that’s left at the last interaction.”
  • “Every brand is built on the feelings and experiences it delivers to customers in a blink of an eye.”

  •  “The story makes the product better.”
  • “The products and services you want to sell will not succeed in the market if you don’t address the emotional wants of ‘real people.’ A business (your business) needs to look past the labels it gives to people it serves, and see their hopes, dreams, fears and aspirations. Real people become fans of things they care about.”

Learning how to see


One day we are going to run out of places to hide, we will run out of excuses to pursue our dreams.

We are the ultimate paradox.

There are only two things we want:

  • We want to hide; and
  • We want to be seen.

We hide because we are scared, but we want to be seen and recognized when things go right.

I know you are scared that your idea might not work.

I know you worry about being wrong far more than you celebrate the things you get right.

I know you waste time being anxious that you won’t measure to someone else’s metric of success.

I know some days you say one thing and do another. Why else have the same resolutions every year?

I know you are afraid people will laugh at you.

I know everyday you grapple with the desires and decisions of getting over this fears and doing work that has impact.

I know you are this close to a breakthrough. I wrestle with these fears too, every single day.

On my best days, I put away my nervous laughter, I ignore my emails and do the things I don’t have the courage to do on the days I want to hide, the things that matter, the kind of things I will could have done years back.

There is no reason to wait for tomorrow to be better.

We don’t need to hide.

Every day counts.

Two important things we can do:

  • To allow ourselves to be seen; and
  • To really see others.

The greatest gift you can give a person is to see who she is and to reflect that back to her.

Doing work that truly matters is learning how to see.

When you see people beyond their cosmetics, you get to truly see who they are, their fears, their hunger, aspiration, hope, warmth, love, dreams, vision, commitments etc.

Want to learn how to see?

Go out and find some real people. Listen to their stories. Don’t ask for the main point. Let the story run its course. Like flowing water, it will find its own way, at its own pace. And if you have got patience, you will see and learn more than you might imagine.


Book Review: Meaningful: The story of ideas that fly by Bernadette Jiwa


In this book Bernadette Jiwa explores doing meaning work in today’s changed business landscape. She does an awesome of exploring the importance of understanding customers and their needs before conceptualising cool innovations ideas.

Bernadette makes a case that marketing [and innovation] starts with the customer’s story, and that the job of entrepreneurs and marketers is to “compete for meaning.

We don’t change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams.

It’s about finding ways to create meaning and making people feel something, rather than making them do what you want them to do in the short term.

Making a connection with your audience is critical. You might have the best innovation on the market, and you might even have all the right content to back up your claim, but your content cannot rely solely on facts, stats or even benefits alone.

If you fail to make an emotional connection with your customers, to tell the story that illustrates value, you will never quite reach your potential.

It is not about you, but about your customers. It starts with them, their emotions, needs, fears and desires.



This is my first Bernadette Jiwa’s book and I’m blown away by how she takes complex issues and simplify them.

I rate this book highly for giving me a perspective on how I should be looking at creating stuff, no matter how small it may be.

I recommend this book to entrepreneurs and companies creating new products,.

The mix of customers and innovation is a key focus for the book and how those two concepts can be used to change the life of the people that use your products or services.

It is a simple and straightforward book without hectic marketing or business theories. Bernadette uses examples of companies that we know and love.

Favourite Quotes

  • “The job of every single business on the planet is to do just one thing—to make people happy. When you find ways to do that, you win.”
  • “Innovation is a by-product of empathy.”

  • “Giving a damn is seriously underrated and caring is a competitive advantage.”
  • “Our task is to read things that are not yet on the page. — Steve Jobs”
  • “Our customers are more than just passive consumers of our products and services. They are partners, co-creators, patrons, advocates, evangelists, collaborators and community members.”
  • “What companies and entrepreneurs sometimes forget is that the purpose of innovation is not simply to make new, improved products and services; it is to make things that are meaningful to the people who use them.”

  • “The value isn’t just in the data that businesses collect. What counts is how they use it to make our lives better.”
  • “The purpose of innovation is not simply to make new, improved products and services; it is to make things that are meaningful to the people who use them.”
  • “Success is not what you make, but the difference that it makes in people’s lives.”

  • “Code is easy, people are hard. It often takes the best engineers the longest to realize this.”

My Reading List of 2018


“I’m not saying that you have to be a reader to save your soul in the modern world. I’m saying it helps.” — Walter Mosley

Books are great companions, they keep you company, they are friends, smart friends, they entertain, educate, provoke your thoughts, expand your horizon, keep you thinking, stretch your mind, heal you, pick you up and push you forward.

There is a Latin expression: liber medicina animi [a book is the soul’s medicine]. That’s what books have been to me.

I’m flattered when I get mail or inbox asking me for a list of helpful books for 2018. I keep losing my list, so I decided to post it here for all time.

For some books I have written my reviews and for others I have included Amazon links so that you can read what others think of each tittle.

The following is a list of books I read in 2018 in no particular order:

  1. Born a Crime: Stories from a South African Childhood by Trevor Noah
  2. Alibaba: The House That Jack Ma Built by Duncan Clark
  3. Lead with Humility: 12 Leadership Lessons from Pope Francis by Jeffrey A. Krames
  4. Minimalism: Living a Meaningful Life, Second Edition by Ryan Nicodemus and Joshua Fields Milburn
  5. How to Win Friends and Influence People by Dale Carnegie
  6. Dark Continent my Black Arse by Sihle Khumalo
  7. Almost Sleeping My Way to Timbuktu: West Africa on a Shoestring by Public Transport with no French by Sihle Khumalo
  8. Bold: How to go Big, Create Wealth, and Impact the World by Peter Diamandis and Steven Kotler
  9. Skin in the Game: Hidden Asymmetries in Daily Life by Nassim Nicholas Taleb
  10. The Wizard Crow by Nguni wa Thiongo
  11. Golden Gate Bridge: History and Design of an Icon by Donald MacDonald and Ira Nadal
  12. The Storyteller’s Secret by Carmine Gallo
  13. The Road to Character by David Brooks
  14. The Lean Startup by Eric Ries
  15. Hacking Growth by Sean Ellis and Morgan Brown
  16. The Shack: Where Tragedy confronts Eternity by Wm. Paul Young
  17. The Last Slave Market: The Incredible Story of John Kirk: The Man Who Ended the East African Slave Trade by Alastair Hazell
  18. Mafia: The Final Secrets by Bill Bonanno and Gary B. Abromovitz
  19. Life Wisdom by Zig Ziglar
  20. Coconut by Kopano Matlwa
  21. The Age of Magic by Ben Okri
  22. Ego is the Enemy by Ryan Holiday
  23. Part of the Plan by Sanele Zulu
  24. Stillness Speaks by Eckhart Tolle
  25. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh
  26. Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it) by Salim Ismail, Michael S. Malone, Yuri van Gets
  27. Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
  28. Do the Work by Steven Pressfield
  29. Turning Pro: Tap Your Inner Power and Create Your Life’s Work by Steven Pressfield
  30. The War of Art: Winning The Inner Creative Battle by Steven Pressfield
  31. Braving the Wilderness: The quest for true belonging and the courage to stand alone by Brene Brown.
  32. All Marketers are Liars [Tell Stories] by Seth Godin
  33. This is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin
  34. Start Something That Matters by Blake Mycoskie
  35. 21 Lessons for the 21st Century by Yuval Noah Harari
  36. Time Talent Energy: Overcome Organizational Drag & Unleash Your Team’s Productive Power by Michael Mankins and Eric Garton
  37. Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns by Clayton M. Christensen
  38. The Innovator’s Prescription: A Disruptive Solution for Health Care by Clayton M. Christensen
  39. The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators by Jeff Dyer, Hal Gresersen and Clayton M. Christensen
  40. The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty by Clayton M. Christensen, Efosa Ojomo and Karen Dillon
  41. Why Nations Fail by Daron Acemoglu and James A. Robinson
  42. Abundance Without Affluence: The Disappearing World of the Bushmen by James Suzman
  43. The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson
  44. How We Got to Now: Six Innovations That Made The Modern World by Steven Johnson
  45. Farsighted: How We Make the Decisions That Matter the Most by Steven Johnson
  46. The Hard Thing about Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
  47. Quiet Power: Growing Up As An Introvert In a World That Can’t Stop Talking by Susan Cain
  48. The Irresistible Introvert: Harness the Power of Quiet Charisma In a Loud World by Michaela Chung
  49. Born in Africa: The Quest for the Origins of Human Life by Martin Meredith
  50. Find Your Why: A practical Guide to Discovering Purpose for You and Your Team by Simon Sinek
  51. The Laws of Human Nature by Robert Greene
  52. Make Your Idea Matter: Stand Out with a Better Story by Bernadette Jiwa
  53. Meaningful: The Story of Ideas that Fly by Bernadette Jiwa
  54. Kasipreneurship: Building legacies from Spaza shops by Lucas Moloi
  55. The Shrink by Brigitta Zwani

A book a day, keeps ignorance away.



How do I persuade you?


Do I show you a powerpoint filled with bullets?

Or give you a spirited sales pitch while looking you in the eye…

Perhaps I should send a very attractive salesperson.

Do I amplify my word of mouth and be sure you hear about my idea from your friends or people you trust?

Do I minimize fear or maximize gain?

Should I give you more facts and figures or you want more stories?

Are you best persuaded when a famous person writes a foreword to a book or is the fact that your favourite author wrote a book good enough?

Are you best persuaded in a group, surrounded by your boss or your employees or your family or people you trust? Will it matter if those around you give me a standing ovation?

Are you moved by a BIG billboard on the side of a busy road, or are you convinced by a random act of caring and kindness that a company does?

Are you persuaded to sponsor an event because a famous person will be speaking or are you more delighted that ordinary people who truly matter are in the room?

Should I give you a VIP ticket to a big concert or should I give you time and space to think about our proposal?

Can I persuade you over time, slowly drip, by drip, by drip, or do you respond better if you feel an avalanche of emotion coming?

Will you change your mind if I’m funny? Or if I scare you to pieces?

Perhaps there is no way you will be persuaded.

Perhaps nothing I can say will make a difference. However, you have told yourself that before and been wrong…

Will you buy if you get a discount? What if the price is high and going up tomorrow?

Will you buy if it is affordable to everyone? or you want it to be elegant, exclusive and elite?

Do you want to be the first person to embrace an idea (or the last)?

Here is the thing:

Unlike every other species, human beings make decisions differently from one another.

And the thing that persuades you is unlikely to be the thing that persuades the next guy.

Our personal outlook is a lousy indicator of what works for anyone else.

“Welcome to my office” says the janitor


There’s this guy at the OR Tambo International Airport [Johannesburg], he is a janitor at the men’s restrooms at the domestic section of the airport, next to the food court.

He always welcomes his clients with a smile and friendly greeting.

“Good morning, goeie more, welcome to my office, would you like to use one of my private cubicles?” He would say.

He would say that to all the patrons as they walk in to make use of his facility.

We would greet foreign travelers with a smile, asking some them where they come from, or what does “good morning” mean in their languages, they would ask him how to say certain words in his language.

A short friendly conversation between him and his clients, and off they go, and he starts another similar conversation with the incoming patrons.

Some patrons would tip him very well, I’m sure he makes more from tips just for his attitude.

I know, I would find it very difficult to do that job with his attitude, consistently, every day.

I would want to get a better job first and then start having that attitude all the time.

But here is the thing, attitude is a skill.

You can learn english, mathematics, you can learn how to drive.

You can learn Coding, too.

But you can also learn to be more empathetic, passionate, focused, consistent, persistent and twenty-seven other attitudes.

Excellence is an attitude.

If you can learn to be better at something, it’s a skill. And if it’s a skill, it’s yours if you want it.

Which is great news, isn’t it?



The history we make…


Understanding history is important, because it is when you understand where you come from that will understand how you got here but most importantly where you are going.

Understanding history is about knowing and understanding the reason for things.

For example, understanding the history of school and public education, makes us understand that school was a small factory designed to produce obedient workers for a big factory.

Understanding the history of advertising, let us know that the objective of advertising in the industrial revolution era was to encourage consumerism.

Understanding the history of pyramids, mathematics, certain inventions, informs us that people African descent are capable of great innovations.

Understanding history, is understanding that slavery is not African history, slavery interrupted African history.

Understanding the history of words informs us that it is wrong to call black people Kaffirs, it is wrong to call Kullies [Makula] refer to Indians, it is wrong to call people Khoisan, or even Coloured. referring to people of mixed race, it is wrong to call people Makwerekwere referring to African foreign nationals.

There has never been a people called Khoisan. The term was coined by a zoologist in 1928. The zoologist used the victims of the Herero and Namaqua genocide to conduct racist experiments and studies in an effort to prove that our people were inferior to white people.

When we understand better, we are expected to do better.

Unfortunately, those who don’t know history, continue to call people Coloured, or Makula or Khoisan.

Even more unfortunate is those who know history and understand the meaning of these words but continue to call people Kaffirs, Makula, Makwerekwere.

History is not only about the past, but about the current, where are we now and who and how we treat people, and it is about the the future, where we are going and why?

Today is history.

Sometimes we have to remember the most important history is the history we are making today.

Today is the opportunity to create the history we want.


Who to trust…


A former mentee got a bad experience from a business deal with some who is deemed to be a successful businessperson in the country.

And this got me thinking of trust.

We spend a lot of time wondering who we can trust.

We are careful to work out who is worthy of our friendship, business or time.

And yet, we often fail to make the connection between trust and success when it comes to ourselves.

We assume that when a person is successful and well-known, she is trustworthy.

Trust is earned, and having a PR machine on steriods is not a measure of trust.

You don’t become trusted by being more successful. You become successful by being more trusted.

We trust people because they are trustworthy, not because they appear to be successful.

Start there.

Image by Zi Krostag

Book Review: Quiet Power: Growing Up as an Introvert in a World That Can’t Stop Talking by Susan Cain


When you are at a party, do you suddenly feel the desperate urge to escape somewhere quiet such as a toilet cubicle and just sit there? Until I read Quiet Power, I thought it was just me.

Growing up as an introvert, I wish I read this book. Always feeling that social scenes were not my thing, I preferred being in my room, reading or doing something away from the social scene.

For a long time, I was never the cool kid, always away from the big crowds and hardly making any headlines at school, this made me think that there is something fundamentally wrong with me, until Susan Cain came along.

I loved Susan Cain’s TED Talk: The Power of Introverts, one of the most popular TED talks with over twenty million views and I thoroughly enjoyed her first book Quiet: The Power of Introverts in a World that can’t Stop Talking which sold over 2 million copies.

In this book Quiet Power, Susan Cain talks about introversion from a young age.

She starts talking about introvert kids in primary school, introvert teenagers in high school battling adolescent and introvert young adults in University, then introvert professionals at the work place.

She also talks about introverts in family settings, where one of the parent or kids is an introvert.

I could relate to each phase of introversion from being an introvert at primary school to when I started working.

To introverts, socialising is “an extreme sport.” One of the reasons I left corporate [where I worked] is because Corporate is wired for extroverts and it was frustrating.

Focusing on the strengths and challenges of being introverted, Quiet Power is full of examples from school, family life and friendship, applying the breakthrough discoveries of Quiet to readers that so badly need them.

Cain gives practical tips and advice on how to use introvert strengths like creativity and empathy to succeed in a rather extroverted world.

Full of examples about introverted teens using their introversion to their advantage inspired me to do the same.



I thoroughly enjoyed this book and it was a bit of a sad moment when I finished reading it because I could relate to each chapter.

As an introvert and a parent to an introvert child, I’m better equipped to nurture and unlock her strengths in her own quiet way.

This is an insightful, accessible and empowering book to extroverts and introverts alike.

I recommend it to introverts and extroverts alike.

Favourite Quotes

  • “Don’t let anyone tell you that introverts are anti-social – we are just differently social.”

  • “Society often overlooks us introverts. We idolize the talkers and the spotlight seekers, as if they are the role models everyone should be emulating. I call this the Extrovert Ideal. This is the belief that we’re all supposed to be quick-thinking, charismatic risk takers who prefer action to contemplation. The Extrovert Ideal is what can make you feel as if there’s something wrong with you because you’re not at your best in a large group. It’s an especially powerful force in school, where the loudest, most talkative kids are often the most popular, and where teachers reward the students who are eager to raise their hands in class.”
  • “There’s a word for “people who are in their heads too much”: thinkers.”
  • “Don’t think of introversion as something that needs to be cured…Spend your free the way you like, not the way you think you’re supposed to.”

  • “They prefer to devote their social energies to close friends, colleagues, and family. They listen more than they talk, think before they speak, and often feel as if they express themselves better in writing than in conversation. They tend to dislike conflict. Many have a horror of small talk, but enjoy deep discussions.”