Sawubona: It’s about them

All successful businesses do two things: They fulfill the unmet needs and unspoken desires of their ideal customer. The businesses that find it challenging to sell their products and services are the ones that fail to begin with this end in mind. Businesses that struggle are those that are inward looking, they usually say: this…

Sawubona: Many look, few see

At the King Shaka International airport, just at the entrance of the terminal, there is this musician, I think he is a guitarist, he plays amazing music. At Rosebank mall at the parking pay machines, there is a man who plays a guitar, he is very good. At the men's rest rooms at the  OR…

Sawubona: What do you see?

The rows of business magazines in the airport scream the word ‘success’ from their covers. Smiling entrepreneurs and founders who have ‘made it’ are profiled inside. Their success reflected in the visible and the measurable. When did being successful become about being seen to have achieved success? According to our society, anonymous success is not success. For…

Sawubona: Worthy of being seen and heard

The numbers vary, but the trend is unmistakable. The average consumer is subjected to more advertising and marketing messages every day. In a world where it is harder to get noticed, entrepreneurs have responded by trying to be more visible. Being noticed is the goal of most advertising. To be noticed, entrepreneurs make more adverts…

Sawubona: Discerning who to see

Picture the scene. You are at a networking event or a party. The room is buzzing, it is packed full of people who you could strike up a conversation with and the so-called important people. Of course, you will never get around to speaking to everyone that evening. So you have to choose who to…

If only we had more…

“If only we had more time/money/resources” is a natural go-to from time to time. Of course, it turns out that the better thing to do is to replace it with the following question: “But, what am I doing with the time/money/resources I have at hand?” It is a better and more important question for two…

StartUp Tip #2: Product before Profit, Profit before Scale

Build a great product first. A product that adds value, solve a customer pain and is accessible and affordable. Focus on making it simple to use. Don't compromise on your product. When Jobs returned from Pixar, he shifted Apple’s focus back to making innovative products: the iMac, and then the iPod, the iPhone, the iTunes,…

StartUp Tip #1: Focus

When he returned to Apple, Steve Jobs began taking his “top 100” people on a retreat each year. On the last day, he would stand in front of a whiteboard [he loved whiteboards, because they gave him complete control of a situation and they engendered focus] and ask: “What are the 10 things we should…