Sawubona Podcast Series: Mr. Lebona Moleli

We talk to an entrepreneur extraordinaire, Rre Lebona Moleli. Rre Lebona is the founder of a marketing agency called The Marketing Kraal that does outdoor marketing. Rre Moleli is also the founder of a recently launched a beer product called Mohope. We discuss all things entrepreneurship, marketing, and brewing. Some of the outdoor advertising work…

Branding in the digital age: Warm places not platforms

Today brands live more online than on paper. People have mobile devices and can access your brand anywhere and anytime. People's faces are more on screens now than ever before. With lockdowns, social distancing and other measures restricting physical connections, people are connecting more online. Do you see all those people who whipping their smartphones…

Branding in the digital era: Better connection

  Covid-19 has challenged entrepreneurs to rethink about how they brand their businesses. A couple of things come to mind: 1. In a crisis period, your brand will have display more empathy to it customers, than stress about lost profits. 2. In a lockdown situation where there is limited movement, traditional marketing of billboards, and…

Sawubona Podcast Series: Ms. Marang Marekimane

In this episode of Sawubona Podcast Series, we talk to Ms. Marang Marekimane, an entrepreneur who is passionate about assisting entrepreneurs build systems and processes in their businesses. She says she helps entrepreneurs buy back their time and peace of mind by building systems and processes in their business. She once stayed in China for…

The imperfect plan

In our imaginations, we plan for perfect. Perfect products bought and loved by perfect customers, who only show up on our best days. The days when we are perfect. Of course, the reality cannot always live up to the imagination. So what do we do? You do not throw your hands in the air in…

The Coronavirus timeline

Here is a summarised timeline of the chronology of events from the day the virus was diagnosed, to when it spread globally: November 17: Even though the virus was diagnosed on Friday, December 30, 2019, the first case of someone in China suffering from Covid-19 can be traced back to Sunday, November 17, according to…

Whistleblower who blew the lid on the Coronavirus?

While working at a Wuhan Central Hospital, he saw a patient's report which showed a positive result with a high confidence level for SARS coronavirus tests. The report contained the phrase “Sars coronavirus". The report spread throughout medical circles in Wuhan, where it reached him. Part of Wuhan Central Hospital is located just 2km [1.2 miles] from…

Thanks to, and not due to…

In response to a recent post, a friend said to me: “Maybe thanks to – and not due to – the Coronavirus, we will all be a bit closer to our loved ones.” Thanks to – and not due to – is a powerful way of reframing any challenging situation. Thanks to - says we…

The chase for the illusive virus is on

Firstly the virus infects one person, then two, then three and then more. It starts as an epidemic, then it spreads quickly to other parts of the world. And then it becomes exponential, two people, then four, then 16, 32 on and on... And then it becomes a pandemic. So how do we respond? We…