If it isn’t new, market it as “different”. If it isn’t different, market it as “better”. If it isn’t better, market it as “cheaper”. If it isn’t cheaper, market it as “exclusive”. There’s always an angle, you just have to find it. Find the angle: Every product has something unique to offer. It's the entrepreneur's…
Consistency is often a key factor in achieving growth in various areas of life. For example: Social Media: Consistent posting keeps your audience engaged and attracts new followers. Investing: Consistent investments, even small ones, benefit from compounding interest over time. Fitness: Consistent workouts lead to improved strength, endurance, and overall health. This principle extends to…
Ever felt like life's GPS took a wrong turn, leading you down a winding road you didn't sign up for? Yep, that's the "bamboozle." But hold on, don't throw in the towel just yet! In Bamboozled by Jesus, Yvonne Orji's story is all about those unexpected detours that God throws our way. You know, those…
There are months with no progress in a business. Then suddenly a good deal comes in and the growth starts skyrocketing. Entrepreneurship is often characterised by periods of slow or stagnant growth, followed by bursts of rapid progress or vice versa. This is due to a variety of factors, including market fluctuations, the time it…
Ps: What is that live fire cracker doing there? 🙂
There are many times when silence is the most appropriate response. For example, if someone is grieving, it may be better to simply sit with them in silence than to try to offer words of comfort that may not be helpful. Or, if someone is working on a difficult task, it may be better to…
Growing up in the same household, the brothers respected and loved each other as brothers should do. People think that Fredo resented Michael being the new Don. I think it was because Fredo as he even admitted in this cruial conversation with Michael, was an errand boy to Michael: "Send Fredo to do this… Send…
"If you promise not to tell my wife…. I probably hire donuts twice a week." That's what Clayton Christensen said on his famous video about Jobs to be Done [JTBD]. The core idea of JTBD is that people don't buy products simply for the product's sake. They "hire" them to solve problems and make progress…
Have you ever noticed how fixated people can be on having the absolute best, the nicest house, the latest car, the trendiest clothes? It's like they believe their own happiness depends on outdoing others. The obsession with outshining others pops up everywhere. It's part of why some people object to raising the minimum wage. They…
I came across this post on a social media group page, and it really made me stop and think about what I've been doing wrong. How entrepreneurs think people buy:1. Buyer sees ad.2. Buyer clicks ad.3. Buyer purchases.Versus how people *actually* buy:1. Buyer sees ad.2. Buyer gets distracted by cat.3. Buyer forgets about brand.4. Buyer…
Embarking on the journey of entrepreneurship often means navigating unexpected twists and turns. This rings particularly true for our founder, whose entrepreneurial path took an unforeseen detour into the world of podcasting. Initially starting with a solid product or service idea, our founder soon realized the limitations of their market reach and brand awareness. Seeking…
I was watching My First Million podcast with Sam and Shawn and they were interviewing Jeremy Giffon about what businesses he would buy if he was starting Tiny today and a bunch of opportunities that he sees people sleeping on. At some point in the interview they talk about the concept called: The Pre and…
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